I’ve spent 20+ years leading marketing inside complex B2B and industrial businesses — the kind where the buying process is long, the audience is technical, and the difference between growth and drift is a clear strategy.
I start with the problem, not the pitch. Understanding the position comes before any recommendation.
Diagnosis, strategy, tactics — in order. Structure is what makes the thinking clear and the tactics effective.
Strategy is developed with you, not handed down. And where a brief needs it, I bring in a trusted specialist network — which is why I say “we”.