I’ve spent more than 20 years in marketing leadership, working in complex, international businesses where marketing needs to connect brand, customer needs and commercial performance.
I currently work with businesses across different sectors on focused marketing and commercial challenges, including an engineering services business and an upscale hotel, restaurant and leisure operation.
Engagements range from strategic positioning and growth planning to marketing operations and execution.
Led marketing across Europe for a €2bn business, bringing together two divisional marketing teams and building a more consistent, insight-led approach across a complex portfolio of products, markets and customer segments.
Worked across brand architecture, product positioning, go-to-market, demand generation and marketing operations, alongside sales and product teams. Led the adoption of Salesforce and Pardot, strengthened marketing measurement and built a €300m+ commercial pipeline in targeted growth segments.
Built and led the corporate marketing function as Paragon grew through acquisition from €160m to €1bn turnover, across a diverse portfolio of technology, communications, fulfilment and visual communications businesses.
Developed the group's first brand system, established shared marketing practices across international operating companies, and built a group-wide digital and CRM infrastructure. Worked closely with senior management, sales teams and external partners to align marketing with commercial growth.
Managed marketing for a portfolio of international B2B brands with combined sales exceeding €1bn across Europe and North America.
Developed and launched new products, turning technical product characteristics into clear, benefits-led propositions, and worked closely with sales and distributor partners across international markets.
I start with the problem, not the pitch. Understanding the position comes before any recommendation.
Diagnosis, strategy, execution — in order. Structure is what makes the thinking clear and the execution effective.
I believe good marketing leadership is collaborative. It means working closely with management, sales, product and other teams to develop a shared understanding of the objectives and how marketing can contribute.
