We work with businesses across technical, industrial, B2B and hospitality environments, bringing senior marketing thinking to the problems that matter most — from positioning and growth strategy to marketing operations and execution.
Too many marketing plans start with channels, campaigns and budgets before anyone has properly considered the market, the customer or the commercial objective. We prefer to start with those fundamentals. Once the direction is clear, the choice of activity becomes much easier — and much more effective.
Read the full methodA structured review of your current marketing activity, identifying what’s working, where opportunities exist and what should be prioritised.
Segmentation, positioning and objectives settled and written down — so every euro spent afterward is pointed the right way.
We can lead delivery directly, work with specialist partners or provide direction and oversight to an existing marketing team.
I’ve spent more than 20 years in marketing leadership, including six years as Head of Marketing at Sappi Europe and nine years at Paragon Group. I’ve worked in complex, international businesses where marketing needs to connect brand, customer needs and commercial performance.
I now work independently as a fractional CMO and strategic marketing advisor, helping businesses tackle specific marketing and commercial challenges — from positioning and go-to-market strategy to marketing operations, digital and growth. I bring in specialist expertise where needed across areas such as digital, CRM, automation and design.
My current consulting work spans very different environments, including an engineering services business and an upscale hotel, restaurant and leisure operation. The sectors are different, but the underlying challenge is often the same: understanding where the business is trying to go, what customers value, and where marketing can make the biggest difference.
