For B2B SMEs in manufacturing, engineering and industrial sectors with export ambition — I turn unclear positioning and ad-hoc marketing into a strategy that drives growth.
Most marketing fails because it starts at tactics — buying activity before the position is understood. Every engagement runs the same three stages, in order.
Understand the position before proposing anything — channel audit, funnel review, market & competitor scan.
Decide where to compete and what to say — positioning, proposition, segmentation and objectives.
Execute, measure and refine — the visible marketing, built on foundations that make it effective.
A time-bound project translating strategic goals into a clear marketing strategy and priorities — stakeholder interviews, desk research, and a written strategy developed in close collaboration with you.
Turning strategy into measurable results through targeted execution. Delivery of the priority tactics with KPIs agreed upfront — on a rolling retainer, direct, via partner network, or overseeing your internal team.
I’ve led marketing functions inside complex B2B and industrial businesses — Head of Marketing at Sappi Europe (€2bn, Brussels) and Paragon Group (€1bn, Dublin) — with a consistent record of delivering on growth KPIs.
Where a brief demands it, I draw on a trusted network of specialists in SEO & AEO, CRM and automation, UX, and design. That’s why I write as “we” — the capacity is real.
Build the foundations first — so every tactic that follows is pointed the right way.