For B2B SMEs with export ambition — we turn unclear positioning and ad-hoc marketing into a strategy that drives growth.
Strategy compounds. A campaign, a channel, a piece of content — each one works harder when it's built on a clear read of the market and a defined position. That's why diagnosis and strategy come first, every time, before a single tactic gets chosen.
Read the full methodA short, fixed-fee review that surfaces your strongest quick wins — so you know exactly where to focus first.
Segmentation, positioning and objectives settled and written down — so every euro spent afterward is pointed the right way.
KPIs set before work starts, delivered directly, through a vetted network, or by directing your own team.
I’ve led marketing functions inside complex B2B businesses — Head of Marketing at Sappi Europe (€2bn, Brussels) and Paragon Group (€1bn, Dublin) — with a consistent record of delivering on growth KPIs.
Where a brief demands it, I draw on a trusted network of specialists in SEO & AEO, CRM and automation, UX, and design.
Build the foundations first — so every tactic that follows is pointed the right way.